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J.Thomas Russell DDS
1030 Xenia Avenue,Yellow Springs, Ohio
Call: (937) 767-7731
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Root Canal Rehabilitation
Friday, July 27, 2007 at 12:28PM An open appeal to advertisers, ad agencies,
and advertising copy writers :
The power of the advertising industry to mold public opinion is unquestioned.
People require timely and accurate information about goods and services to facilitate making the intelligent purchasing decisions that fuel our successful economy.
Opening a sentence with the words:
“I’d rather have a Root Canal than…”
has been used too long as an introductory clause to emphasize the hideousness of the undesirable alternative that is offered to the finish of the sentence.
“I’d rather have a Root Canal than…play Charades again.” Or:
“I’d rather have a Root Canal than…retake the Bar exam.” Or:
“I’d rather have a Root Canal than…clean my closet.”
This turn of the phrase has become a part of the sad litany of negativity that has done so much to create and perpetuate peoples' sense of aversion to endodontic therapy.
Patients shun root canal therapy even though they could 1) avoid the loss of a tooth, 2)preserve a youthful appearance, 3) never need dentures, and 4) maintain their oral health. In part, people steer clear of endodontics because of the careless sarcasm: “I’d rather have a Root Canal than…” .
Should we be surprised that the same people who push tobacco addiction also find it acceptable to trivialize the benefits of endodontic therapy?
The only appropriate ending to a sentence starting:
“I’d rather have a Root Canal than…”
are the simple words,
“…lose my tooth.” As in:
“I’d rather have a Root Canal than lose my tooth.”
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